Manukau City Council
Niche media has worked with the Manukau City Council on several campaigns to raise awareness of local issues and to inform the ethnic communities of changes.
Manukau City is one of the more diverse ethnic cities in New Zealand, and many campaigns have to inform all communities within its boubdaries.
Putting together a comprehensive Concept Marketing Plan, the desired outcomes were achieved. While being localised, many of the options chosen could be scaled up to obtain national coverage.
Recycle Bin Campaign
