Electoral Enrolment Office
Niche Media worked with partners to create a Marketing Concept Plan to raise awareness within several ethnic communities for the need to enrol to be able to vote within the General Elections, and also raising awareness for participating in Referenda as they occur.
To achieve the best results, Niche Media formed a multi-faceted campaign that integrated primarily radio and print media working hand-in-hand to reinforce the message.
The desired outcome was achieved in a cost effective manner, due to Niche Media's ability to work with and co-ordinate a disparate range of Key Ethnic Media Companies.
