NicheMedia

Ethnic Marketing and Niche Media

Niche Media is a consulting and media management company, dealing within New Zealand’s and Australia’s ethnic communities via cooperation with mediums. These mediums include ethnic radio, television and many other publications, such as newspapers and magazines specific to the individual ethnic people of New Zealand and Australia.

By utilizing Niche Media, companies/agencies are not only able to place their advertising in more effective ways to reach these ethnic groups, but also to speak to the individual communities in their own languages. By doing this, all customs and religions are taken into account to provide a more effective campaign and build lasting relationships with these communities.

Niche Media is involved with the yearly events held by the individual communities, as well as other sponsorships. These events allow opportunities for interested parties to approach these people on a more personal and physical basis, opening up even more opportunities within the communities.

Niche Media respects the fact that all companies and agencies operate in different ways, utilizing different budgets. We pride ourselves on being able to focus on the project, while keeping these considerations in mind.

Because of our close relationships with the media, event organizers and the various community groups, Niche Media can not only co-ordinate and manage your companies/agencies project, but also help you to achieve this in the most cost effective manner.

Most projects are priced on a case by case basis, as complexities of campaigns vary. Quotations for all projects are priced in writing, with savings and benefits clearly outlined.

Below are some of the services we can offer to our clients:
 
Niche Models: Niche Models specialises in the supply of Models and Talent drawn from New Zealands diverse range of ethnic groups.  

Management Services: We look after all aspects of company/agency campaigns start to finish.

Consulting services: We offer advice for companies interested in targeting ethnic communities.
 
Project Services: We look after specialty projects such as providing information dissemination via mutliple channels including web, print, radio, television, and advise on marketing and communication policy where needed.

Translations: We offer translation of print, radio, and television scripts.

Recording ads: We provide ad recordings for use in radio or television campaigns.

Event co-ordination: We deal with a variety of events within the ethnic communities.
 
Community Forums: Niche Media is able to arrange community forums - to gather information regarding views and perspectives of different Ethnic Communities to enable a more informed decision to aid with graphic design concepts, effective up-take of the message into the communities, taking into account language and cultural sensitivities, to ensure the campaign is engaging and not offensive to the individual communities

Graphic design: We provide design for posters, newsletters, and other materials needed for events, direct mail-outs, or advertising media.

Sponsorships: We arrange for companies to sponsor ethnic specific community events, as well as providing support to the community’s media via on-air, print or television sponsorships. (Please see the Events Calendar page for opportunities), or go to the Sponsorship page.

Niche Media is creating an opportunity of progress within New Zealand’s and Australia’s diverse communities.
If you need more information, please contact us and we will contact you to discuss your needs.